Senior Social Media Manager

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About Us

TTRacing is the leading gaming chair brand in Malaysia, with annual revenue of RM50 million and a growing international presence. Headquartered in Malaysia, we are rapidly expanding our footprint across Singapore, Thailand, the Philippines, Indonesia, Australia, and the United States.

At TTRacing, we believe in more than just creating gaming chairs—we are committed to delivering unmatched comfort that empowers gamers, professionals, and creators to perform at their best. Our mission is to design products that inspire productivity, creativity, and performance, seating our users through their most incredible journeys.

Role Overview

As our Senior Social Media Manager, you will be responsible for shaping and leading TTRacing's social media strategy across multiple platforms. This senior role requires a strategic thinker with strong execution ability who can drive brand awareness, community engagement, and measurable business growth through content, campaigns, and storytelling.

You will oversee end-to-end social media management—including strategy development, campaign planning, creative direction, content publishing, influencer partnerships, and performance analytics. Beyond execution, you'll play a key role in strengthening TTRacing's global brand voice while ensuring consistent messaging across diverse markets.

Key Responsibilities

  • Develop and execute TTRacing's social media strategy across platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.)
  • Lead content planning, production, and publishing, ensuring engaging and brand-aligned storytelling
  • Manage influencer collaborations and brand partnerships to expand reach and engagement
  • Monitor, analyze, and report on campaign performance metrics (engagement, reach, conversions, ROI)
  • Collaborate with internal teams (marketing, e-commerce, design, and customer service) to align campaigns with business objectives
  • Stay updated on social media trends, algorithm changes, and best practices to maintain competitive edge
  • Build and manage a small social media team, providing guidance and mentorship
  • Lead regional campaigns and adapt global content strategies to local markets

Requirements

  • 5–8 years of experience in social media marketing, with at least 2–3 years in a managerial/senior role
  • Proven portfolio showcasing brands managed, strategy planning, and execution results
  • Strong understanding of paid/organic social media, influencer marketing, and community management
  • Ability to translate brand identity into compelling, platform-optimized content
  • Excellent communication and copywriting skills in English; proficiency in Bahasa Malaysia is a plus
  • Data-driven mindset with experience in analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, etc.)
  • Familiarity with gaming, e-commerce, or lifestyle brands is advantageous
  • A creative leader with strong organizational and project management skills

Job Type: Full-time

Pay: From RM8,000.00 per month

Benefits:

  • Free parking
  • Maternity leave

Experience:

  • Social media management: 5 years (Preferred)

Work Location: In person

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